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Background of scenario: You are the CEO of a company that makes electronic sensors - that are embedded in a variety of products like cellphones and elevators. You are part of a virtual team with your colleagues. Your customer base is split into two groups - LOW TECH and HIGH TECH. Low tech customers want cheap and high tech customers want quality.
1. What is your team’s strategy?
2. Did you choose to pursue a low-cost approach, a differentiation strategy, or to create a niche? Discuss why this was selected.
3. Discuss that strategy and describe what barriers it may face, the potential consequences, and how the team will address them.
Please be thorough detailed in your answer and do not recycle from other questions. I saw this question was asked before but I would like new ideas on how to approach this. I'm new to this type of work.
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