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Assignment:
After two decades of advertising in Super Bowl matchups, PepsiCo opted out of the Big Game one year and redirected funds into a social networking campaign called "Refresh Everything." The campaign, which harnessed the power of Facebook and blogs to offer financial grants for customer-led community projects, generated hundreds of thousands of Facebook friends and awarded millions to proposal winners.
Devise an advertising campaign that uses interactive social media to attract audiences to a popular brand. Establish a relevant crowdsourcing activity for the campaign.
What award will your campaign offer to consumer participants? What types of agencies and support organizations will be involved in coordinating the campaign? In what ways might social media help your message break through media clutter?
What is the difference between a decisional statement and a looping structure? Which one includes increment or decrement operators and what is their function?
Choose one of the perceptual distortions discussed (stereotypes, selective attention, halo effect, primary effect, recency effect, contrast effect, project, sel
Prescott Pharmaceuticals makes a number of generic versions of drugs. When Cymbalta (Duloxetine) lost its patent, Prescott invested
This is a bit of bad news as the store has been open in years past and employees have come to like earning extra pay for working on a holiday.
1. Analyze Amazon.com and Walmart using the value chain and competitive forces models.
Decrease in money supply also means less consumer spending. These results in shifting the aggregate demand. In what ways can we counter-balance the shifting of AD to the left? What happens in we have expansionary monetary policy.
Compare and contrast a typical salesperson's revenue based compensation plan to a compensation plan based on customer profits. 300-400 words long.
Propose a speech that you would give to a friend in an elevator summing up the contents of this course. You have 30 to 90 seconds to inform your friend of the most important elements. Go!
Give an example of a decision that was made that had an impact on one person or multiple people. It may be something experienced as a leader of a team or group
In early 2018, Facebook admitted to mishandling data from over 50 million Facebook users which had been improperly obtained by political data-analytics firm Cam
What are some changes that have impacted the retail environment in the last 25 years? What strategies would a small retailer implement to survive the arrival of a large retailer in its community?
Recall an experience with a transformational leader. What transformational leadership qualities did the person possess?
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