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Discussion Post: Marketing Stellaris Bet on Software to Boost Revenue
Asticle: Jeep Maker Stellantis Bets on Software to Boost Revenue by Nick Kostov and Nora Naughton.
1. Question 1: Describe the announcement that Stellantis' CEO has made about the auto giant's plans.
2. Question 2: Explain what automobiles have to do with semiconductors and software.
3. Question 3: Describe the business model that Stellantis' CEO is envisioning in the future that involves software in the company's vehicles.
4. Question 4: What will it take for a company like Stellantis to be successful in its effort to generate revenues and profits from sales of software to complement the selling of automobiles?
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