What automobiles have to do with semiconductors and software

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Reference no: EM133204017

Discussion Post: Marketing Stellaris Bet on Software to Boost Revenue

Asticle: Jeep Maker Stellantis Bets on Software to Boost Revenue by Nick Kostov and Nora Naughton.

1. Question 1: Describe the announcement that Stellantis' CEO has made about the auto giant's plans.

2. Question 2: Explain what automobiles have to do with semiconductors and software.

3. Question 3: Describe the business model that Stellantis' CEO is envisioning in the future that involves software in the company's vehicles.

4. Question 4: What will it take for a company like Stellantis to be successful in its effort to generate revenues and profits from sales of software to complement the selling of automobiles?

Reference no: EM133204017

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