What audiences is the institution trying to reach

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Reference no: EM13759163

Start your essay with a short overview of the organization and the issue (just a few lines) and then consider the topics we have covered in this week's readings and discuss how they are reflected in what you see on this website.

What clear messages do you see?

What audiences is the institution trying to reach?

How has technology affected the way this organization presents itself?

Also, take a look at and discuss at least three (3) the following:

a. Use of color schemes and symbols

b. Use of images and photographs

c. Ways the public is invite to interact

d. Ease of finding facts about the product/program

e. Engages different viewers from different cultures or who speak a language other than English

f. Links to YouTube videos and other movies

g. Links to for media

Draw on examples offered on that website to support your observations.

Specifically consider the content of 21st Century Communication: A Reference Handbook: Chapter 77: Theories and Effects of Public Relations, under the section "Assumptions and Lay Theories." Which of these theories does the content of your chosen site most closely align with? Why?

Reference no: EM13759163

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