What attention equals location and location is paramount

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1. a- within the marketing and message design context, explain what "attention equals location" and "location is paramount" mean

b- "sales environment can range from an office to an off-license, and from a sofa to a subway what important points a salesman should pay attention? What is the role of design?

c-In a market where consumers are very selective in how they allocate their attention, James F.Engel said "Ads with benefits in their headlines are read by four times as many people as ads with no benefits in their headlines”. What James is trying to say?

2. What is the difference between an advertising message posted in underground tube(train) and a TV advertising for sofa-man?

Reference no: EM132163193

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