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"Coca Cola in India"
1) What aspects of U.S. culture and of Indian culture may have been causes of Coke's difficulties in India?
2) How might Coca-Cola have responded differently when this situation first occurred, especially in terms of responding to negative perceptions among Indians of Coke and other MNCs?
3) If Coca-Cola wants to obtain more of India's soft drink market, what changes does it need to make?
4) How might companies like Coca-Cola and PepsiCo demonstrate their commitment to working with different countries and respecting the cultural and natural environments of those societies?
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Consider carefully: Giving a gift with a value of $5,000 to an executive of a foreign corporation with which you seek to do significant business is:
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