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Has McDonald's got the balance right between global standardization and national differentiation (see Strategy Capsule 15.3)?
Should it offer its franchisees in overseas countries greater initiative in introducing products that meet national preferences?
Should it also allow greater flexibility for its overseas franchisees to adapt store layout, operating practices, and marketing?
What aspects of the McDonald's system should McDonald's top management insist on keeping globally standardized?
MMK101 Marketing Fundamentals Assessment Brief - Shebah - Identify a suitable target market for Shebah within the Melbourne metropolitan market.
Evaluate pricing strategies and programs for setting andadapting the price of your energy-related product, service, orinitiative.
What aspects of Robert and Teresa Norman's backgrounds will contribute to their success with the picture-framing store?
Evaluate research in motion's keys to success.- what did the company do well ,in indsight, what should it have done during it's decade of extreme growth?
Describe Kudler's current purchasing process and systems, discuss Internet purchasing concepts, and discuss implementation processes that Kudler could use to implement revised processes incorporating Internet-based purchasing
Compare marketing strategies to two competitors - Just compare the marketing strategies between JCPenny and these two competitors
How did you participate in marketing-related activities this past week as both a consumer and on the job?
Define CRM and how it is evolving through the use of technology, increased competition, and increased focus on customers. Provide an analysis of the Enterprise Resource Planning.
Based on what you have learned about market research so far, how does what you will be doing in the simulation fit into the market research process?
What are some of the functional areas that benefit from CRM systems? What features of CRM systems match best with those functional areas?
View at least two of the video clips below regarding corporate social responsibility (CSR) and its role in Sustainable Business Development.
Analyze the equity ratio and liquidity ratios why these are most useful to the greatest number of small businesses.
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