What aspects of candidates and elections lost significance

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Watson, Mary Ann. "Television and the Presidency" in The Columbia History of American Television. How did television rewrite the playbook for political campaigning and governing? What new televisual strategies did Eisenhower and his ad agency BBD&O develop to win the 1952 nomination and presidential election? What aspects of a candidate rose to prominence because of television? What aspects of candidates and elections lost significance as a result of television? What made JFK the "master of the medium" of television? How might JFK's televisual skill have contributed to the intense national mourning after his assassination and JFK's subsequent enshrinement as a "great president"? How did television produce new national moments during the Eisenhower and Kennedy administrations? How do these compare with Franklin D. Roosevelt's fireside chats?

Reference no: EM133732928

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