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What aspect of consumer behavior might this face mask

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Reference no: EM132784743

1. Cut and paste that ad to a Word doc (save it as an image or picture if that helps)

2. What aspect of consumer behavior might this face mask ad address? What type of positioning is used? What kinds of claims are being made, and how believable are the claims?

3. If there is more than one mask in the ad, reflect on the ad using Ariely's relativity discussion - what is going on? Is it price, availability, style, quality, degree of protection, etc. that is being touted? How would YOU change the ad to be more effective?

4. Think like a business manager, not like a consumer, when doing your evaluations. Show me you can put Babin and Ariely information to good use. Have fun!

Reference no: EM132784743

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