What articulated the media budget

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Reference no: EM13107415

A media agency rented you to produce an econometric model for one of their clients. The director of marketing for the client was assured they can show a $1.25 ROI for each media dollar as well as made promises to their management that certainly their media investment was absolutely going to generate that kind of return. Then you ran an econometric model which presented the media ROI wasn't $1.25 however instead it was $.070. You are asked to rise with a version that shows $1.25 however you don't trust that model as the goodness of fit is weak as well as for the reason that other elements in that model are illogical as well as too many assumption are required. What would you do if you were articulated the media budget will be lost as well as the agency that hired you would lose business if the ROI is not greater than $1.

Reference no: EM13107415

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