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What arguments can you anticipate that the board might

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You are the vice president of information technology for a large multinational consumer packaged goods company (such as Procter & Gamble or Unilever). You must make a presentation to persuade the board of directors to invest $5 million to establish a competitive intelligence organization including people, data gathering services, and software tools. What key points do you need to make in favor of this investment?
What arguments can you anticipate that the board might make?

Reference no: EM13910844

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