Reference no: EM132188103
Student has to decide your own research topic, there will not be any specific topic given as this unit is different from other units. It is a research base unit where student is required to decide what area he /she would like to research on , what kind of academic theories will be used as a backbone to analysis a company, it can be in account area, or management or public relations, you also need to decide how you are going to do the research. Please read the unit outline carefully.
For the project plan, You need to write a plan of that, what area you are going to research, what theories you are going to support that your analysis, recommendations of the company?
Eg. Analysis the marking strategic of Coles, then need to first rest of background of Coles and the existing marking theory. Then will use Marking concept , segmentation, positioning, branding , 4Ps ... theories to analysis , then give some suggestions how can Cole do better...
*You are not allow to use either the topic or the company that suggested above, otherwise no marks will be given.
After you have listed out the plan, then need to start writing the project by following the plan you suggested. In the 1st progress report, you need to identify the problem of the company by giving some background of the company, then do literature review by reading books, journal, article ,i.e, write done the details of the theories by using correct referencing.
In 2nd progress report, you keep doing what is remaining in the project. At least , compile into a project with 3000 words (using repot format ) and do an in-class presentation. ( the date and time will be uploaded to Moodle around week 10)