Reference no: EM133515441

Problem

Consider how the branding process Wheeler outlined can align with Keller's model of customer-based brand equity. Provide a hypothetical or real-world example of how a step in the branding process could, or has furthered, your or someone else's advanced placement within Keller's pyramid. Cite your sources and approach this discussion question from a scholar-practitioner perspective.

See lecture for review of Keller's model. See also our textbook.

There are also several good articles online. Your may find this one on Keller's model helpful in addition to what you're already read,

Consider how the branding process Wheeler outlined can align with Keller's model of customer-based brand equity. Provide a hypothetical or real-world example of how a step in the branding process could, or has furthered, your or someone else's advanced placement within Keller's pyramid. Approach this discussion question from a scholar-practitioner perspective. All main posts must be scholarly and include ample citations/discussion of the text(s) and peer-reviewed literature.

The 12 Brand Archetypes (See Link & Infographic)

Here is some information I hope you'll find helpful:

This article provides some great information on the 12 brand archetypes. You may find this especially interesting in light of this week's discussion topic.

What are your thoughts about these archetypes? Do you think this model has relevance and meaning to our course? What about to your agency clients?