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Discussion
Discuss your thoughts on how easy or how difficult it is to develop a marketing action plan for a new product and/or a new company. What are your recommendations for how to do it? How do you tie your marketing action plan with your revenue projections? Discuss this in the context of the business you are working on in this class. Be sure to comment on other students' postings.
Choose the target market for your product, and describe your target market in detail. Create a new product that would appeal to your market.
You are in charge of preparing a memo for the Board of Directors analyzing how to best build ticket sales for the remaining 4 months of the season. What decisions did you make? What are the strengths and weaknesses of this market research project
Discuss the impact of changes in the size of the 18-24 age group on marketing strategy planning in the United States. What are some specific marketing strategies that result from this change
Develop an introduction on the background of each cultural theory, the concept of CSR, and the purpose of the literature review
1.relationship marketing. how can database marketing help an organization improve its relationship marketing? what
Why did CMS become more involved in the reimbursement component of health care?- How does their involvement impact health care organizations?
imagine you are an executive for bp jp morgan or goldman sacs and you are preparing a presentation for the board of
For targeting new customers, examine the advantages and disadvantages of using these social networks compared to search engine advertising
Identifies the main elements that shape the current personality of the brand - creating a competitive positioning for the product/service and maximising brand equity.
Hewlett-Packard sells personal computers through specialty computer stores, electronics superstores, and its own Internet site. What is the marketing mix variable that is being considered here
A key skillset we utilize in this class is strategic analysis - your ability to take and find information on a given situation, identifying strategic problems and applying concepts from class. What is (was, should be) the firm/industry's(sustainabl..
How you will manage each stage of the PLC and include tactical plans for the Four Ps at each stage, Create a new positioning statement for your product, and provide justification for your new positioning strategy
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