Reference no: EM133201220 , Length: 5 pages.

Assignment: Social Media Marketing Essay

Turn in a proposal for a social media marketing campaign for one particular brand (your brand can be person, business, service, object, etc). It can be a fictitious character, object, or service but when you share them on public social networking sites, please put disclaimer that this site is only for " class project" so that your consumers are not confused. Avoid popular existing brands. All your "content" for the marketing must be original materials. Content means, anything you put on social media, whether it be short posts, videos, etc.

Marketing Proposal and Promotion Project

In your proposal, address following questions. In doing so, summarize and cite module readings as part of your proposal.

A. What is your brand?

B. What does your brand represent?

C. Who is it for? (Audience)

D. What are your plans for marketing the brand using social media? Come up with a clear plan and strategies. What source and social media site will you use? How will you try to reach audience?

E. After listening to videos, and reading journal articles, what is the most effective way to launch social media marketing? What are the current trends and how does it impact business?

F. What are the ways in which you can create a lasting brand/visibility?

G. Reflect on ethical implications and critical tone of voices on self-branding.

After you turn in your proposal, you will start marketing campaign via social media.

To complete a project, create a blog featuring all your marketing and branding ideas into practice. Include your promo videos (you can create one using your smartphone or other devices) and Facebook, Twitter, YouTube, Instagram, etc. account showcasing your advertising. There is no limit when it comes to marketing ideas but this blog must be able to communicate effectively through visual, written and oral presentation of your brand.