Reference no: EM133283606
Case: You are one of the founders of ABC, an upcoming virtual reality (VR) headset manufacturing company located in Miami. You have been given $50,000,000 by a venture capital firm, this will allow you to start the operations, and build a factory for your company in Japan.
- In Japan, you have access to high-quality parts, but they are pricy making it difficult to compete based on price alone.
- The quality of the manufacturing processes is the highest, but labor is 5x more expensive than in Mexico.
(a) Being a small business, with great connections what would your advantages be? how could the company benefit from being new and well-funded? (Small Business and International Entrepreneurship)
(b) What are your company's takes on adaptation vs standardization, adapting or not adapting your product, name, or brand to local preferences?
(c) Product- and country-related location decisions, sourcing. (International Operations Management)
(d) What type of strategy will you use? International, Multi domestic, Global, Transnational?
(e) Global Integration vs Local Responsiveness, Integration-Responsiveness Grid. (The Strategy of IB)