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What are wipros strengths and weaknesses today

Assignment Help Marketing Management
Reference no: EM133500689

Problem: Wipro Building a Global B2B Brand Case Study

Answer questions on the 'Wipro - Building a Global B2B Brand' case study

Present your answers using effective business communication.

Showcase your work in slide deck format. Answer all questions thoroughly and lead back to the core of the question.

Task

Question A. Begin your deck with an Overview of the Market and a Current Situation Analysis.

Question B. What are WIPRO's strengths and weaknesses today (2006)?

Question C. Who are WIPRO's target customers? What are they looking for?

Question D. What are the key decisions that Paul is grappling with in 2006?

Question E. Articulate WIPRO's brand positioning.

Question F. How you would bring the chosen positioning alive to WIPRO's target audience, and how would you reach them, given the budget of $1.3 million?

Reference no: EM133500689

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