Reference no: EM132278732

1. Walgreens was ideally suited for the electronic channel because:

it had its home office near a large city giving it access to the Internet savvy most of its employees were computer literate making order fulfillment easier most pharmacists were open to the idea of reducing their time commitment customers were already familiar with their reputation their competition had not considered the channel to be a threat

2. What are Whataburger’s opportunities and threats?

3. It is important for organizations to evaluate the overall financial and non-financial aspects both internally and externally in order to develop an effective marketing plan. There are various tools and analysis available to appraise these factors. These instruments allow marketing leaders to concentrate on those attributes that are most important to achieving the organizational goals of strategic marketing. The consideration of environmental issues is essential in order to ensure organizational profitability. Organizations tend to face environmental pressures from various stakeholders including government regulators, communities, customers, and employees (Yu, Lo and Li, 2017). The integration of environmental factors, costs, and dimensions are critical as it involves taking the appropriate valuation, and integration of environmental benefits and costs into marketing planning (Bai, Fahimnia and Sarkis, 2017). Organizational success is typically depending on the efficient management of organizational resources. It is important for organizations to effectively leverage the available resources to maximize its overall profitability. With an in-depth environmental assessment, organizations can then formulate an effective marketing plan. Organizations need to innovatively develop its marketing through the blueprint of service and product design while maintaining a balance with the environmental factors in order to achieve the goal of long-term sustainability. It is also important for organizations to assess the influential factors both internally and externally in order to develop a marketing strategy that can bring about sustainable development opportunities in terms of both environment and society (Tu, Lee and Wei, 2018). Besides, marketing leaders can develop a strategy that can effectively influence consumers’ cognition of its products and services by educating them on the relevant concepts and values. With that being said, may I ask for the class’ recommendation on useful strategies and instruments to influence consumers’ cognition?