What are ways one could segment consumer markets

Assignment Help Marketing Management

Reference no: EM133470204

Discussion Post I: Competitive Advantage- Business Policy Seminar

We have analyzed the importance of having a competitive advantage in business. A competitive advantage distinguishes a company from its competitors. It also is the recognition that a company either delivers quality products at a lower cost than the competition or offers support and services at a greater value than the competition.

To gain a competitive advantage, a company must often respond to customer demands quickly. Companies that can satisfy customer demands for rapid response build brand loyalty, differentiate their products, and can charge higher prices for products.

For your discussion, answer the following questions:

Question A. How are the four building blocks of competitive advantage related to each other?

Question B. What role can top management play in helping a company achieve superior efficiency, quality, innovation, and responsiveness to customers?

Question C. Over time, will the adoption of Six Sigma quality improvement processes give a company a competitive advantage, or will it be required only to achieve parity with competitors?

Question a. Make sure you conduct additional research when answering this question.

Discussion Post II: Healthcare Marketing

Question A. Why bother segmenting the market? What advantages accrue to this effort?

Question B. What are ways one could segment consumer markets?

Question C. What are ways one could segment business markets?

Question D. Why is there a difference?

Discussion Post III

Bellsouth Mobility (BM) ran a pricing trial in order to estimate the elasticity of demand for its services. The manager selected 4 states that were representative of its entire service area and increased prices by 5% to subscribers in those areas. One month later, the number of its customers enrolled in BM's plans declined 4% in those states, while enrollments in states where prices were not increased remained flat. Based on this information, the manager estimated the own price elasticity of demand and based on her findings immediately increased prices in all markets by 5% in an attempt to boost the company's revenues. One year later, the manager was confused because BM's revenues were down 10%. Apparently, the price increase led to a reduction in the company's revenues.

Question A. Did the manager make a mistake? Explain.

Reference no: EM133470204

Questions Cloud

Provide compassionate care : Explain resourses and strategies to help provide compassionate care for individuals with autism and there families

How would you approach this issue using diverse : How would you approach this issue using diverse and ethical perspectives? Use specific examples from the scenario and personal/professional life

What is impression of race relations in america : What is YOUR impression of race relations in America, and how does this video affect that impression? What can we learn from the violence in Charlottesville.

Examine the nature and dimensions of the case as possible : Summarize the problem along with any contributing elements or facts and Examine the nature and dimensions of the case as possible with the information provided

What are ways one could segment consumer markets : Why bother segmenting the market? What advantages accrue to this effort? What are ways one could segment consumer markets?

Define each integrity, authority, and discretionary power : Define each: integrity, authority, and discretionary power. - Compare and contrast each: How are they different? How are they similar? How are they connected?

What is one thing that stood out to you in the content : What is one thing that stood out to you in the content presented in this course? Why? How can you apply what you learned this week to your career

Official diagnosis of bipolar : How can you tell the difference between a person with a substance/medication induced disorder and a person with an official diagnosis of a bipolar

Discuss how it impacted american-world history more broadly : Discuss how it personally impacted you. Discuss how it impacted American/world history more broadly.

User Account

All Pages