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Assignment:
Case Study- Nike, Inc.
1. What are Nike's vision, mission, and values? Nike's strategic intent is to be a company that "stands for some-thing meaningful"-what does this mean? What are the upsides and downsides of this kind of corporate social responsibility?
2. Analyze the external environment Nike faces by applying a PESTEL analysis. What is your conclusion?
3. Analyze the industry environment Nike competes in by applying a five forces analysis. What is your conclusion?
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