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What are traditional media option and the new media option

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Reference no: EM132114407

Question: For the company Green Mountain Coffee K-Cups. Discuss in a minimum 700 words the differences between the traditional media option and the new media option in terms of audience, reach, channel and content.

Cite a minimum of three peer-reviewed references.

Format your assignment consistent with APA guidelines.

Reference no: EM132114407

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