Reference no: EM133193714 , Length: 9 Pages

Instructions

This test consists mostly of questions written by you and your classmates. It includes multiple-choice, fill-in-the-blank, true or false, matching, and multiple answer questions. Be sure to watch out for multiple answer questions, since if you are not careful you might mistake them for regular multiple choice (which have circles, not boxes). This quiz will NOT include a short answer question.

You are welcome to use your notes, the study guide, and class materials. Do not use internet searches to find answers - not only is it ethically dubious, it may lead you in the wrong direction. It is also important to note that you only have a maximum of 65 minutes to complete the quiz. It is crucial that you complete the test independently. Good luck!

This list of questions is meant to get you started with studying and help you organize information. It is not necessarily comprehensive of everything that will be on the test, nor will each of these questions necessarily be on the test. However, if you are clear and confident with the concepts here, you will be well positioned to succeed on the test.

Part 1

1. What are the key differences between these three approaches to studying the political economy of the media: Marxist Analysis, Free-Market Analysis, and Industrial Economics?
2. What distinguishes the three forms of markets and which form is most common in the contemporary media environment?
3. What are three types of concentration and conglomeration undertaken by media companies?
4. What the priorities of non-commercial and commercial media organizations?

Part 2

1. What public interests is copyright law supposed to help balance?
2. In what ways do governments regulate the media industry?
3. What factors determine whether the use of copyrighted material constitutes fair use?
4. What is a Creative Commons license?

Part 3

1. What are the types of public service media in the US, and how are they funded?
2. Who were the key proponents of censorship discussed in Chapter 8? What were their concerns?
3. What are the limitations and advantages of commercial and non-commercial media in terms of public interests?
4. What does Diana Mutz argue would improve the public's engagement with politics?

Part 4

1. What terms are used to define a "public good" and what do they mean?
2. What do the terms (Non-)rivalrous, (Non-)excludable, and merit good refer to? Think of examples.
3. What does Victor Picard believe is happening to journalistic media in the United States?
4. What is "net neutrality"?
5. What are some of the barriers to addressing market failure in journalism?

Part 5

1. What does Raymond Williams argue about the place and function of advertising in contemporary society?
2. What are the "frames" that William Leiss et al. (1997) propose to understand the different types of advertising?
3. What are some of the latest trends in advertising in new digital environments?
4. What is "cool-hunting"?
5. In the film, Merchants of Cool, what are the archetypes of young men and women cultivated by the popular media industry?
6. What are some of the defining features of the contemporary social media environment defined in the film Generation Like?
7. What is "commodity fetishism"? What is the difference between "symbolic value" and "use value"? How do these concepts relate to the development of modern advertising?