Reference no: EM132691633

Question 1: What is meant by DECIDE in marketing decision making?

Question 2: The strategic alternatives of a company are influenced by a number of factors. The factors that a Marketing Manager must consider are three types: external, financial, and internal. T F

Question 3:  Strategic Planning is the process which involves the review of:
a. Market Conditions
b. Customer Needs
c. Competitive Strengths and Weaknesses
d. Sociopolitical, Legal and Economic Conditions
e. Technological Developments
f. Resource Availability
g. ALL OF THE ABOVE
h. NONE OF THE ABOVE

Question 4: What are the 4 things that a Marketing Plan does for an organization - if done correctly?

Question 5: What is meant by segmentation and how can this benefit a company in regards to their marketing efforts?

Question 6: The major benefits to a S.W.O.T Analysis are:

a. Simple to use.
b. Reduces the costs of strategic planning.
c. Flexible.
d. Integrates and synthesizes diverse information.
e. Fosters collaboration among managers of different functional areas.
f. ALL OF THE ABOVE.
g. NONE OF THE ABOVE.

Question 7: What are the 3 predominant areas of a market opportunity analysis that we must take into consideration as Marketing Managers?

Question 8: The ultimate goal of any segmentation process is to allow us to position our offering in the marketplace in the most strategic fashion.  T F

Question 9: Positioning is the act of designing an organization's offering and image so that it occupies a distinct and valued place in the target customer's mind relative to competitive offerings. T F

Question 10: What is meant by brand equity and how is this achieved through our marketing efforts?