Reference no: EM132174129
Review Questions
Contrast the following terms:
Mission; objective statements; competitive strategy
Corporate strategic planning; ISP
Top-down planning; bottom-up planning
Low-cost producer; product differentiation; product focus or niche
Describe the project identification and selection process.
Describe several project evaluation criteria.
Describe value chain analysis and how organizations use this technique to evaluate and compare projects.
Discuss several factors that provide evidence for the need for improved ISP today.
Describe the steps involved in corporate strategic planning.
What are three generic competitive strategies?
Describe what is meant by ISP and the steps involved in the process.
List and describe the advantages of top-down planning over other planning approaches.
Briefly describe nine planning matrices that are used in ISP and project identification and selection.
Discuss some of the factors that must be considered when designing and building Internet applications.
Problems and Exercises
Write a mission statement for a business that you would like to start. The mission statement should state the area of business you will be in and what aspect of the business you value highly.
When you are happy with the mission statement you have developed in response to the prior question, describe the objectives and competitive strategy for achieving that mission.
Consider an organization that you believe does not conduct adequate strategic IS planning. List at least six reasons why this type of planning is not done appropriately (or is not done at all). Are these reasons justifiable? What are the implications of this inadequate strategic IS planning? What limits, problems, weaknesses, and barriers might this present?
Field Exercises
Write separate mission statements that you believe would describe Microsoft, IBM, and AT&T. Compare your mission statements with the real mission statements of these companies. Their mission statements can typically be found in their annual reports. Were your mission statements comparable to the real mission statements? Why or why not? What differences and similarities are there among these three mission statements? What information systems are necessary to help these companies deliver on their mission statements?