Reference no: EM132812276
1. What are three benefits of globalization in terms of tourism? What are three negative impacts due to global tourism?
2. Why is it important for a local tour operator, general manager, or tourism business owner to think about globalization? Where should we be looking to understand globalization and future trends? Name three sources.
3. How can you tell the difference between a fad and a trend?
4. Identify two current political trends by reading this week's headlines or scanning a social media news feed. What impacts do you see those trends having on tourism and hospitality?
5. The claim of an authentic experience is a common promise for tourism marketers. Thinking back to previous chapters (e.g., Chapter 3 on accommodation, Chapter 6 on entertainment, Chapter 12 on Aboriginal tourism), name two ways visitors can determine whether an experience is authentic. what is the value of authenticity, if any, in a globalized world?
6. The industry has lobbied the Canadian government for policy changes that could help our country become a more competitive destination. Name two areas where these changes could be made.
7. Name an economic trend that is prevalent in today's news and media (e.g., the position of Canada's dollar versus the U.S. dollar). List the five sectors of tourism, and next to each, identify two impacts this economic trend will have on the sector. Will the effects be the same across the industry? Or different?
8. Name three environmental trends (e.g., climate change). For help, you can refer back to Chapter 10 on environmental stewardship.
9. Destinations are beginning to recognize a trend toward travel as a bonding experience for families and groups. What kinds of experiences can be developed to attract this market? Name three examples.
10. Thinking into the future, predict one trend in each PEEST area (political, economic, environmental, social, and technological) that you feel will have long-lasting effects on tourism and hospitality.
11. Imagine you own a small tourism or hospitality business. Using one future trend you identified in the previous question, and referring back to Chapter 11 on risk management and legal liability, identify three ways you could mitigate the negative impacts of this trend.
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