What are three advantages of using primary research

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Question: planning on adding a variety of flavoured peppered, and curried Jack Mackerel to the product line. The company is planning on doing market research to determine if its current and prospective customers would support the additional flavours.

a. What are three (3) advantages of using primary research to determine consumers' taste for the flavoured Jack mackerel .

b. Outline the three (3) marketing research approaches/types that Lasco could consider for the research. Which approach would you recommend and why?

Reference no: EM133379528

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