What are their preferred communication channels

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Assignment:

Working individually, imagine you have started your dream business of recruitment firm It's important for you to start finding new customers who show intent to buy. Acquisition campaigns have the sole goal of acquiring new customers for the lowest possible cost. any business

Define your audience, and develop a detailed analysis of 3 audience members.

  • What are their demographic (e.g., gender, age, race, life stage, household size, marital status, income, education, occupation, etc.), geographic (e.g., region, city, urban vs. rural, etc.), psychographic (e.g., values, lifestyle, personality, culture, social class, etc.), and behavioural (e.g., brand loyalty, user status, usage rate, needs, etc.) characteristics?
  • What need or desire is your organization meeting, or what problem are you solving for them?
  • What are their preferred communication channels and why?
  • What are 3 key messages that will make them want to engage with you?
  • What tone of voice will you use to connect with your audience?

Reference no: EM133355759

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