What are the various segmentation methods

Assignment Help Marketing Management

Reference no: EM133502011

Questions:

1. What is segmentation? Why do marketers use segmentation?

2. What are the various Segmentation methods?

3. What is positioning?

For the following select the best segmentation bases and then define the target market:

Prestige car manufacturer who highlights the status associated with owning one of their cars.
A book publisher that specializes in children's books.
An affordable burger restaurant located on Ten Ten and 401 in Raleigh.

Reference no: EM133502011

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