Reference no: EM13990953

About 1 or 1 and half pages for each question

I need the writer to use certain concepts that we used in class. I will be sending all my class notes so the writer can go through ad use some of these concepts to write a very good paper

Below are situations and questions that relate to the materials that we covered in class

Question One

You are a current employee of Cookies n Cream a leading producer of specialty cookies. Cookie sales have fallen recently, due to the recession and an unfortunate situation involving Cookies n Cream products, a golf icon and an inadvertent photo. You are working as part of a team looking at new products, both in and out of the cookie industry. You've concluded that CnC is heading for disaster and decide to look for something to do with your expensive MBA. A friend of yours, Marillee Ouigo, has approached you about helping her start a new cupcake store in Georgetown. How would you approach, aw21wsxxw2q1identify and think through the various issues relating to you helping her start this new business?

Question Two

You are currently a Vice President of Marketing at Coolapps, Inc. Coolapps does service work for companies looking to create web and mobile apps to promote their businesses. Over the weekend, you were visiting a popular restaurant in Adams Morgan and looked at all of the people with their heads buried in their phones and you've decided that what the world really needs is a mobile app that would allow young professionals to see the profiles of the people that are around them, and see what they like, who they know, etc. You have a friend at Coolapps that is a terrific developer, who has told you he wants to start a business with you. And, you have a wealthy uncle who has told you he will provide you with $1,000,000 to start any business you want. All good news. One bit of bad news - Captain Maudlin's Rum ("the rum to drink when you are drinking alone") has decided to change its image by asking Coolapps to create an app to allow people to see who else is in the bar. Captain Maudlin is not your client (you are too happy a person) but you know about the engagement.You have decided to start this new business. What are the various issues that you need to think through?

Question Three

You are the founder of a software startup called Guggle. It's like Google, only different. You've been working hard on the business since 2013, when you formed it with two other founders. Ray and Dar. Ray left the company after six months. Dar is still with you and is the director of engineering. In 2014 you raised one round of venture capital from Octopus Ventures (trademark: "for VCs we don't suck") and took in $10 million dollars in a Series A investment. Your business has not grown particularly rapidly, and you are generating enough revenue to break even and cover the expenses of managing the business but not much else. You have spent all of Octopus's investment. Facebook has approached you about a doing a deal where they will purchase Guggle's assets in an asset sale for $10 million dollars. You are trying to decide what to do. Based upon what have talked about in class, what are the main issues that you will have to address to reach a decision?

Question Four

Congratulations. Your startup is doing great! Lots of people want to invest in your company, even though you are still cash flow negative. By your estimation you need $5 million dollars to become cash flow break even. You have been approached by both angel and venture investors. How would you decide between them? And, when making the decision consider the structural differences in how angels and VCs approach deals, as well as the various other pros/cons in choosing one over the other.