What are the various compensation combinations

Assignment Help Marketing Management
Reference no: EM133198220 , Length: 3 pages.

Discussion Post: Business

Textbook: Armstrong, G., & Kotler, P. (2017). Marketing: An introduction (13th Ed). Pearson.

• Name and describe the four sales compensation elements. What are the various compensation combinations and how can they be used to achieve the company's marketing objectives?

• Name and describe the different types of sales promotions that a company can use as short term sales incentives. Discuss how advances in technology have increased options for sales promotion.

• Discuss the benefits of direct and digital marketing to buyers and sellers. What are some of the drawbacks?

Reference no: EM133198220

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