What are the two types of attitude measurement scales

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Reference no: EM132131300

Material

Instruments with Various Measurement Scales Worksheet

Describe in no more than 350 words a business situation of your choice where market research can influence decision making.

Create six questions for a questionnaire or interview using at least three of the following measurement scales:

• Nominal

• Ordinal

• Interval

• Ratio

• Unidimensional

• Multidimensional

Type of Measurement Question

Determine in 525 to 700 words the best sampling procedure.

References

APA-formatted citation

The question below need to be minimum 150 words

Question 1: What are the two types of attitude measurement scales?

Question2: What are the properties of attitude measurement scales?

Question 3: What are some important points to remember when designing questionnaires?

Question 4: When would you use a focus group? When would you observe customer visits?

Reference no: EM132131300

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