What are the two primary functions of data mining

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Reference no: EM133203340

Assignment - Business Questions

Task - Answer the following questions

Part 1 -

Q1. What two activities are parts of a successful database marketing program?

Q2. What are the two primary functions of data mining?

Q3. Identify the four types of sales presentations that typically used by sales reps.

Part B -

Q1. Define sales promotion. What are the two main categories of sales promotions?

Q2. Name and describe five types of coupons. Which is the most popular with manufacturers? Which has the highest redemption rate?

Q3. What problems are associated with coupon programs?

Reference no: EM133203340

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