What are the two broad approaches to crm

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Question: 1 What are the two broad approaches to customer relationship management(CRM)?

2 Does the marketing orientation have advantages over product, production or sales philosophies?

3 Illustrate each element in the marketing mix with an original example.

4 Use a product of your choice to illustrate all or part of the product lifecycle.

5 In what way is an organisation's micro-environment different from its macro-environment? How do these environments affect marketing activities?

Reference no: EM131496451

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What are the two broad approaches to crm : Does the marketing orientation have advantages over product, production or sales philosophies?

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