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What are the trends in age distribution

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Reference no: EM132401807

1.   African American Market

  • What is the spending/buying power of the African-American market?
  • What are the trends in age distribution, households, income and education?
  • What are the important buying /shopping behavior characteristics of this market?
  • Brand Loyalty, interaction with social media, product categories?
  • What are the recommendations for Marketing to African-Americansrelated to advertising? Hiring, reliance on recommendations?
  • How important is it to address African American consumers in ways that directly impact their lives?
  • What are the marketing characteristics of African American consumers?
  • What are the characteristics of African American Millennials, their interests and concerns?
  • Recommendations for Marketing to Young African Americans?

Reference no: EM132401807

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