What are the top two or three marketing

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  • Our friend Avery has started a new business.  Avery is now in the button business.  
  • Buttons are mass-produced in many places around the world.  
  • Avery believes there is a niche market in high-quality designer buttons.  
  • While the idea has excited family investors, Avery is more cautious and feels other sources of financing should be investigated.
  • While family and friends are willing to offer advice about the business, Avery feels more advisors will be needed.
  • Avery also plans to explore button manufacturing operations.
  • Finally, Avery wants to research human resource requirements for the new business.

What are the top two or three marketing and sales issues would you advise Avery to investigate?  Why?

Reference no: EM133178567

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