Reference no: EM132944674

Thanks for your prompt response.

Influence and persuasion come from many different elements and formats.

• What are the three types of opinion leaders (define each) and how do they influence purchase decisions.
• Then, describe which types of opinion leaders influence YOU most (and why).

Persuasion also comes in lieu of consumer confidence

• How does consumer confidence influence consumer behavior? Define consumer confidence and give an example to typify your point.

Lastly, consumer culture and subcultures play key roles in persuasion.

• What is culture? (Define and describe)
• What is a subculture (define and describe) and to what subcultures do you belong.
• What is the difference between a high-context and low-context culture? (Define each and give an example of this difference)