What are the three primary objectives of advertising

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Reference no: EM133201287

Discussion Post: Principles of Marketing

Respond to the following:

1. Differentiate between advertising and product placement. When is each used most effectively?

2. What are the three primary objectives of advertising?

3. Advertisements that try to evoke an emotional appeal often do so by appealing to fear, humor, or sex. Create a table to illustrate the advantages and disadvantages of each of these appeals.

Reference no: EM133201287

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