What are the target markets for the ritz-carlton

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Using segmentation strategies, what are the target market(s) for The Ritz-Carlton? How does this relate to their brand management strategies?

Who are the top three competitors of The Ritz-Carlton, and what are their advantages/disadvantages with respect to their competitive product/service strategies.

How does The Ritz-Carlton match up to competing hotels? What are its key differences?

Discuss the importance of the “wow stories” in maintaining top quality customer service for a luxury hotel like The Ritz-Carlton.

In formatting your case analysis, do not use the question-and-answer format; instead, use an essay format with subheadings. Your APA-formatted case study should be a minimum of 500 words in length (not counting the title and reference pages).

Reference no: EM132299668

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