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Case- USA Today: Innovation in an Evolving Industry
Questions-
1. What opportunities in the marketing environment did Gannett seize in launching USA Today? How did the company learn about and respond to these opportunities? Answer these same questions for USAToday.com.
2. How has a continuous strategy of marketing innovation proved successful for USA Today and USAToday.om? Do you believe that USA Today is well positioned for the future? Explain.
3. What are the SWOT implications for USA Today as it looks toward its future? What strengths and opportunities can USA Today leverage as it looks for a competitive advantage in the distribution of news and information?
4. Based on USA Today's experiences with print and online news, evaluate the long-term potential of printed news and the newspaper publishing industry. Do you believe pouted newspapers will continue to survive despite digital competition?
As Jared's sales manager, what would you do? Should you reprimand him, retrain him, or fire him? Why? Support your answer. Would this scenario cause you to change or implement any corporate policies?
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Southwood School
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Identify the differences in writing styles between the two texts which will be provided - Advertising Makes Good Things Happen
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