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What are the sustainable competitive advantages

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Reference no: EM133050823

Make a retailer. 

  • Approach this from the perspective that you are opening a retailer.  The retailer needs a name, a product line, etc.  What market will you compete in?  Who are your competitors?  What is the structure of your company - franchise, independent, large corporation?
  • What is the retail strategy?  Mission statement?  Goals / Objectives?
  • What is the retail mix (Customer Service, Location, Merchandise Assortment, Pricing, Communication Mix, Store Design and Display, Customer Service)?  Provide at least one page on each of the elements.
  • What are the sustainable competitive advantages?
  • How will your retailer embrace Omni-Channel?
  • Make a SWOT analysis.
  • Analysis of the current retail environment.  Summary of best practices from other key retailers.
  • Include store layout display, store schematic, store logo, etc.
  • How can you create brand equity?  What are your future plans - 1 year, 5 year?

Reference no: EM133050823

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