What are the strengths and weaknesses of the approach

Assignment Help Other Subject

Reference no: EM133241287 , Length: Word Count: 4 Pages

Assignment - United Airlines Flight 3411 Case Question

Description - For this assignment, review the Case United Airlines Flight 3411. This case describes a problem exacerbated by social media and the attempt by United Airlines to quell misconceptions. Evaluate this case, and respond to each of the following questions using both theory and practical managerial thinking. Make certain to support your research.

What are the ethical aspects both from the standpoint of the passenger and the company? Remember to analyze both sides objectively.

What are the strengths and weaknesses of the approach used by the chief executive officer (CEO) in regard to the use of digital marketing tools?

How could the CEO have used the website to reinforce a more positive message?

What are some alternative actions that you would have taken in regard to using digital or traditional marketing tools in this situation? Be specific with respect to what digital marketing tools you are recommending, and provide the rationale for their use.

Thinking more broadly about how this event has changed the perception of United Airlines, how would you change aspects of the marketing mix to create a more positive perception through their digital marketing?

Reference no: EM133241287

Questions Cloud

Discuss risks and nursing considerations : Discuss risks and nursing considerations associated with age-related changes.

Summarize the benefits of moving from a company : IT C948 Western Governors University Summarize the benefits of moving from a company-owned data center to a cloud environment in an upbeat way (change is scary)

Establishing a baseline for evaluation of progress : The nurse performing the assessment interview for a client decides to have the client use the Zung Self-Report Inventory at the end of the interview.

Explain overriding component to the hiring process : When you hire new employees, you must find the right fit on many levels. This week, Cockerell presents a situation that forces you to consider the trade-offs th

What are the strengths and weaknesses of the approach : What are the strengths and weaknesses of the approach used by the chief executive officer (CEO) in regard to the use of digital marketing tools

Explain an ntfs standard permission : Explain an NTFS Standard Permission and what it is used for. Explain how these are different from FAT permissions. Are NTFS permissions necessary

Provide a mental state examination for mark : Mark is a 30-year-old separated and non-custodian father of 2 young children. He has a Culturally and linguistically diverse (CALD), Mark is Muslim and also has

Collect the domains in a new array : WEB 222 Seneca College obtain the domain. Next, collect the domains in a new Array, but only add each domain once (no duplicates). Finally, return the Array

Provide guidance on communicating effectively : Research your local area , region or jurisdiction to identify and engage with available resources that to provide guidance on communicating effectively and appr

User Account

All Pages