Reference no: EM131747779
Slide Methodology Questions
Slide questions are not set in stone. Incorporate your understanding of important and relevant questions for your company and industry.
Slide 1: What the Playing Field Looks Like Now o Who are the competitors in this business, large and small, new and old?
o Who has what share globally, and in each market? Where do we fit in?
o What are the characteristics of Ws business? Is it a commodity, high value, or somewhere in between? Is it long cycle a short? Where is it on the growth curve? What are the drivers of profitability?
o What are the strengths aid weaknesses of each competitor? How good are its products? How much does each one spend on R&D? How big is each sales face? How performance-dnven is each culture?
o Who are this business's main customers, and how do they buy?
Slide 2: What the Competition Has Been Up To
o What has each competitor done in the past year to change the playing field?
o Has anyone introduced game-changing new products. new technologies, or a new distribution channel?
o Are there any new entrants, and what have they been up to in the past year?
Slide 3: What You've Been Up To
o What have you done in the past year to change the competitive playing field?
o Have you bought a company, introduced a new product, stolen a competitors key salesperson, or kcensed a new technology from a startup?
o Have you lost any competitive advantages that you once had-a great salesperson, a special product, a propnetary technology?
Slide 4: What's Around the Corner?
o What scares you most in the year ahead-what are one or two things a competitor could do to nail you?
o What new products or technologies could your competital launch that might change the game?
o What M&A deals would knock you off your feet?
Slide 5: What's Your Winning Move?
o what can you do to change the playing field-is it an acquisition, a new product. globalization?
o What can you do to make customers stick to you mae than ever before and be more loyal to you than to anyone else?
o Persuasively and logically present your 'Winning Move' .