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What are the strategic options for a firm facing

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Question

What are the strategic options for a firm facing game-changing technology?

When is a global strategy appropriate?

What is the main message of the MacMillan, van Putten and McGrath article?

Why do chief marketing officers and chief financial officers (CMOs and CFOs) seldom see things in the same way?

How do goals and strategies differ? (This will be relevant for your final assignment in this course.)

Read:

Adner and Snow, "Bold Retreat", Harvard Business Review, March 2010, 76-81.
MacMillan, van Putten and McGrath, "Global Gamesmanship", Harvard Business Review, May 2003, 62-71
Carr and Collis, "Should You Have a Global Strategy?" MIT Sloan Management Review, Fall 2011, 21-24
Frank Vermeulen, "Many strategies fail because they're not really strategies," Harvard Business Review, November 2017.
Amy Gallo, "A refresher on marketing ROI," Harvard Business Review, July 2017.
Collis, David J. (2021). Why do so many strategies fail? Harvard Business Review, 99 (4), 82 - 93.

Reference no: EM133294044

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