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What are the strategic aims of the company

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Reference no: EM13560389

Completed your IMC plan, and now you have to present it to top management for approval. Create a presentation that covers the key points of your plan. The presentation should:

  • Be a minimum of 10 slides
  • Conform to the information in:
    • Strategic Planning
    • Communication Planning 

Be sure to cover the following points:

  • What are the strategic aims of the company?
  • What are the primary marketing objectives?
  • How will you coordinate efforts in all components of the marketing mix?
  • How will you ensure that a consistent message is conveyed to all customer and stakeholders?

May 06 2014 08:45 AM

 

 

Reference no: EM13560389

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