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What are the steps in the marketing process

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1. What are the steps in the marketing process? Describe each.

2. Think of the last major purchase {something large like a computer a car a washing machine}. How did the company you purchased from use the 4 P5 of the marketing mix to entice you to buy from them? Please explain.

3. What is a marketing plan and why is it important?

4. Name and describe the different types of segmentation.

Reference no: EM132968535

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