Reference no: EM132447482

You're going to investigate and document the story of a famous new product flop (and market research failure) and how you went back in time to fix it. Your response must be at least 350 words

1. Identify and research a prominent new product/service failure.
2. The press loves failures, so you won't have any problem finding examples.
3. Identify the following: product/service name, the company who marketed it, the year it was introduced and where (particularly if not in the U.S.).

Answer the following questions about the market research process.

1. What are the steps in a market research process? Provide each step relating it to your product as possible.
2. Where was the failure in your product's market research process? Which step was missing, not followed correctly, misinterpreted, or misrepresented?
3. What is the market research finding that you're going to go back in time and share with management to stop this introduction?