What are the stages of the product life cycle

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Reference no: EM132152433

1. What are the stages of the product life cycle? How does the stage of the life cycle a product is in affect marketing strategy (e.g., decisions regarding pricing, promotion, place, and product)?

2. Why is services marketing important?

3. What is mass customization in the context of design of goods, services, and processes? Identify and discuss the two primary ways mass customization can be achieved.

Reference no: EM132152433

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