Reference no: EM131366844
Personal Selling (Brief concise answers to as many as possible thank you!)
1. According to the FTC, what is the basis for determining unfairness and deception? If the FTC determines an advertisement to be deceptive, what actions can be taken by the FTC?
2. What does the Food and Drug Administration have jurisdiction over?
3. What are the two important considerations marketers must take in developing contests and sweepstakes?
4. How has the Do Not Call Registry affected marketing?
5. What is the children's online privacy act and how does this affect marketers?
6. Differentiate between laws and ethics. Can an act be legal but unethical?
7. What are the social and ethical criticisms of advertising?
8. What types of ads do consumers find most offensive?
9. What types of stereotypes is advertising accused of creating?
|
The demand curve for a wealthy customer segment
: You have determined that the demand curve for a wealthy customer segment for your product is $100 – P1. The demand curve for a price sensitive customer segment is 60 – 3P2. Suppose that there is no way to discriminate between the two groups. Marginal..
|
|
Difference between mitigating risk and contingency planning
: The chances of risk events occurring and their respective costs increasing change over the project life cycle. What is the significance of this phenomenon to a project manager? What is the difference between mitigating a risk and contingency planning..
|
|
Summary on leadership in organizations
: Ensure that you identify any claims and validation of the claim or bias present. For example, answer whether the author has an agenda, such as if the article limits the view of the topic and is not portraying another side of the story.
|
|
What law applies to sale of goods-what are goods
: What law applies to a “sale of goods”? What are “goods”? What law applies to all other contracts? What is the expectation interest? How does the court measure the expectation interest?
|
|
What are the social and ethical criticisms of advertising
: What does the Food and Drug Administration have jurisdiction over? What are the two important considerations marketers must take in developing contests and sweepstakes? What are the social and ethical criticisms of advertising? What types of ads do c..
|
|
How many containers are needed
: A JIT system uses Kanban cards to authorize movement of incoming parts. In one portion of the system, a work center uses an average of 118 parts per hour while running. The manager has assigned an inefficiency factor of 0.22 to the center. Standard c..
|
|
According to argyris maturity-immaturity continuum
: Is Maslow's hierarchy of needs useful to managers? Why or Why not? Describe your maturity level according to Argyris' maturity-immaturity continuum. What insights about your human needs does this description give you? What is the difference between f..
|
|
What is customer relationship management
: What is customer relationship management? Customer service can be defined as the overall process or strategy that an organization employs to. Which of the following terms best describes an approach that seeks to build long-term value by ensuring that..
|
|
Were there any fixed rates of consumption on material
: Think back to a project you were in charge of or you were part of the team. In the project, were there any material resources that were tracked through a varible rate of consumption? Were there any fixed rates of consumption on material?
|