What are the shortcomings of the allocation formula

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Allocation of Marketing and Administrative Costs; Profit SBUs Tilton Academy allocates market- ing and administrative costs to its three schools based on total annual tuition revenue for the schools. In 2009 the allocations (000s omitted) were as follows:


Lower School

Middle School

Upper School

Total

Tuition revenue

$1,500

$500

$2,000

$4,000

Marketing  and administration

375

125

500

$1,000

In 2010, the middle and upper schools experienced no change in revenues, but the lower school's tuition revenue increased to $1.9 million. Marketing and administrative costs rose to $1,250,000.

Required

1. Using revenue as an allocation base, how should the costs be allocated for 2010?

2. What are the shortcomings of this allocation formula?

Reference no: EM13875837

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