What are the roles of physicians and administrators

Reference no: EM132562301

Assignment: You will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential.

Using as references: • Cellucci, L. W., Wiggins, C., & Farnsworth, T. J. (2014). Healthcare marketing: A case study. Health Administration Press. Chapters 5, 6, 7, 8, and 9.

• Thomas, R. K. (2015). Marketing health services (3rd ed.). Health Administration Press. Chapters, 9, 10, 11, and 12.What makes the power structure in hospitals so complex? What are the roles of physicians and administrators in the power structure?

Powerpoint presentation for a Board of Directors (10-12 slides; speaker notes as needed to support assertions).

• Select and provide a general overview of three (3) real-life healthcare organizations that interest you.

• Discuss the 5 P's of healthcare marketing of each healthcare organization that you selected.

• Using an assessment or evaluation strategy, discuss the marketing potential of each and predict which one has the most promising marketing potential (i.e. SWOT analysis, Porter's Five Forces analysis, etc.).

• Be sure to support your assertions with evidence-based research, scholarly articles, and well-supported strategies that support your predictions.

Reference no: EM132562301

Questions Cloud

Compute the cost of the ending inventory : Compute the cost of the ending inventory using each of the following methods: (1) FIFO, (2) LIFO, and (3) weighted average

Identify talent acquisition strategies in brief : For this discussion, you will focus on talent acquisition and walk through a scenario on sourcing, recruitment, and selection in a labor market.

What is the value of the payments today : First payment exactly 6 years and six months from today. The interest rate is 6.1 percent every 6 months. What is the value of the payments today?

Compute for the quality costs per type : The cost accountant of MS Manufacturing has gathered the cost. Compute for the Quality Costs per type. Compute for the total internal failure cost.

What are the roles of physicians and administrators : You will become the investigator of three (3) healthcare systems and predict which one has the most promising marketing potential.

Support voter identification laws in Texas : What claims have been made to support voter identification laws in Texas? Are these claims valid?

Identify the npv : Which is depreciated straight-line to a zero book value over three years. The required rate of return is 14.5 percent, identify the NPV.

What per unit inventory cost that acceptable for reporting : Variable costs per unit. What is the per unit inventory cost that is acceptable for reporting on the company balance at the end of the year?

Describe the biological and integrative theories : This week you examined personality theories from the biological and evolutionary and integrative theoretical orientations. Supported by the information.

User Account

All Pages